Buick – 1990 Action Library: Electra/Park Avenue

Here’s the 1990 Action Library videos from the kit sent to all Buick Dealers Participating in the Action Library Program. We are presenting this video series in sections here and in the next series of uploads...Electra/Park Avenue.

Here’s the exact text from the letter sent to the Dealers with the kit from Gen Sales & Service Manager: R.E. Coletta in September, 1989:

“Here is your 1990 Action Library…Buick’s year-round marketing and product training package designed specifically for in-dealership use by your sales staff.
As we approach the threshold of a new decade, and look back over the past ten years, one fact stands clear…this business of selling cars isn’t going to get any easier. The winners in the very competitive automotive marketplace will be those who have the best quality, provide the best service, and staff the most knowledgeable sales force.
Consequently, each year we attempt to improve Action Library and make it more responsive to your sales needs, and 1990 is no exception. It’s a complete video/print package that includes the latest new product information available. This year we’ve expanded on the Feature Focus section and added a special Glossary of most often used sales and leasing terms.
Take advantage of what Action Library has to offer. Use it as the basis of constructive sales meeting or series of meetings…or simply let the new members of your sales force look it over during the model year. Whichever you do, Action Library holds the Buick 1990 model information that will help increase dealership sales and profit opportunities.
Best wished and good selling!”
Buick, 1990, Action Library, R.E. Coletta, Electra, Park Avenue