Скачать или смотреть Running A 7-Doctor Practice: "You're Only As Good As Your Team" - Dr. Pavan Avinashi

How comfortable are you recommending high end products to your patients? Whether its contact lenses, boutique frames, or ophthalmic lenses, recommending the best-in-class to patients has long been a challenge for many ECPs. But why? And, more importantly, how can we overcome this hurdle?

In this episode, I chat with Dr. Pavan Avinashi (https://pavanavinashi.com/) who is the owner of Hollyburn Eye Clinic (https://hollyburneyeclinic.com/) in North Vancouver. Over the last 22 years, Dr. Avinashi has built Hollyburn into the type of clinic many ODs aspire to run: a 6-lane, modern practice with 7 ODs, a dedicated aesthetics spa, and a reputation for offering the best options in eyewear.

So, how did Dr. Avinashi build his practice to this level? Today, he shares his top three recommendations for business owners who aspire to offer the best to their patients.

Big thanks to Hoya Vision Care Canada for their support of this episode.
Learn more about Hoya and their premium lens offering:
https://www.hoyavision.com/en-ca/visi...

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Chapters:
[00:00] Intro
[2:52] Core Pillars Of Practice Growth: Patient-Centric Service, Team Culture, & Differentiation
[5:24] Developing A Strong Team Culture Through Respect
[6:20] The Value Of Independent Practice
[10:06] Leveraging Industry Partners & Multi-Pair Programs For Profitability
[12:47] Overcoming Hesitation In Offering Premium Products Through Education
[14:37] The Role Of Patient Stories In Marketing & Referrals
[22:30] The Importance Of Product Confidence & Low Non-Adapt Rates For Premium Sales
[25:22] The "Three Times" Rule For Effective Patient Handoff & Accountability