Скачать или смотреть Track Social Media and Paid Ads Effectively with UTM Links

Do you want to know which platforms and content drive profitable leads to your website?

Understanding the performance of your social and paid media is becoming increasingly difficult, especially with evolving technology and regulations like cookie policies, iOS privacy updates, and the impending 'cookieless future'.

Fortunately, one traditional method still allows you to effectively track traffic that clicks through to your website: UTM tracking links.

In this video, we'll show you how to set up UTM tracking links, why they are essential for your digital marketing strategy, and how to analyse the data in Google Analytics 4.

If you have any questions, please drop them in the comments below.

Reference Links:

URL Builder https://ga-dev-tools.google/campaign-...
Google Analytics 4 Default Channel Grouping Guide https://support.google.com/analytics/...
Meta Dynamic URL Documentation   / 2360940870872492