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How Two Brothers Built Adidas & Puma | The Untold Business Rivalry |@Shivanshu.Agrawal

Two brothers started together in 1920s Germany and changed sports history forever. Adolf and Rudolf Dassler combined their skills to create specialized sports shoes and launched Dassler Shoes in 1924. Adolf focused on innovation and performance, while Rudolf handled sales and marketing. Their big breakthrough came at the 1936 Berlin Olympics when Jesse Owens won four gold medals wearing their shoes. After World War II, misunderstandings and conflicts destroyed their relationship. In 1948, the brothers separated and created two rival brands. Adolf founded Adidas, focusing on technology and product innovation. Rudolf founded Puma, focusing on branding, style, and celebrity endorsements. What began as a family partnership turned into one of the greatest business rivalries in history. Today, Adidas and Puma are global billion-dollar brands and fierce competitors.


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