Скачать или смотреть Successful Business Analytics by Tom Davenport Part I

http://online-behavior.com presents Thomas Davenport from the eMetrics Marketing Optimization Summit San Francisco 2011.

Tom Davenport starts by discussing the different type of people involved in this process: Web Analysts, Business Intelligence, Conversion Optimizers, HR Analysts, and others. He also provides examples on which companies and professions are embracing analytics.

Following, we learn about a research he made where company executives were interviewed on how they make decisions and how they improve decision-making on their companies. From the techniques described, the ones that seem to stand out are the use Analytics for planning and learning from error.


Watch an interview with Tom Davenport    • Tom Davenport Interview on Business A...  

*About Thomas Davenport

Thomas Davenport holds the President's Chair in Information Technology and Management at Babson College and is responsible for the overall management of the Institute for Process Management. He is the author of two best selling books: Competing on Analytics: The New Science of Winning and Analytics at Work: Smarter Decisions, Better Results. Davenport is an Accenture Fellow, and in 2003, was the Academic Director of the Information Work Productivity Council, a research consortium of seven technology firms.

Voted the third leading business-strategy analyst (just behind Peter Drucker and Tom Friedman) in Optimize Magazine, Davenport is a world-renowned thought-leader who has helped hundreds of companies revitalize their management practices. He combines his interests in business, research, and academia having earned a PhD from Harvard University in social science and has taught at the Harvard Business School, the University of Chicago, Dartmouth's Tuck School of Business, and the University of Texas at Austin. He has also directed research centers at Accenture, McKinsey & Company, Ernst & Young, and CSC.


About Online Behavior

Online Behavior is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that's not all, understanding does not make a website better, action is required. That's why a broad range of techniques and strategies is needed to help optimizing websites. You will find information pertaining to:

Market Targeting & Segmentation ( http://online-behavior.com/targeting ): Learn how to segment, provide the right message, and personalize your visitors' experience. Increased website relevance equals increased conversions and customer satisfaction.

Website Testing & Usability ( http://online-behavior.com/testing ): Learn how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way to test your website.

Web Analytics & Optimization ( http://online-behavior.com/analytics ): Learn the most advanced conversion optimization techniques to optimize your current traffic; turn new visitors into customers, and returning customers into loyal friends.