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Check out the full episode with Shawn Walchef:
YouTube:    • Why ‘Be the Show’ Is the Future of Content...  
Apple: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/episode/2v40...

In this clip of The Duce Raymond Podcast, Shawn Walchef of Cali BBQ Media breaks down the real ROI of social media marketing—and why most business owners get it wrong. From building a media company on top of his restaurant to landing seven-figure brand deals (and even interviewing Shaquille O’Neal), Shawn shares how patience, consistency, and storytelling can turn years of “no revenue” into explosive growth. Learn why playing the long game, creating for new audiences, and repurposing your best hits are key to winning in today’s TikTok-ified world. Whether you’re a restaurateur, entrepreneur, or aspiring creator, this conversation is packed with hard-earned lessons, behind-the-scenes stories, and actionable tips for building a brand that lasts.

Follow Shawn Walchef on Social:
Instagram:   / calibbqmedia  
Facebook:   / calibbqmedia  
X: https://x.com/calibbqmedia
TikTok:   / shawnpwalchef  
YouTube:    / @calibbqmedia  
Website: https://content.calibbq.media/

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Website: https://www.sweetbabyraysbbq.com/