Скачать или смотреть "When Work and Social Life Collide" Kathy (Kat) Mandelstein

http://milaspage.com/140-conference-m...

May 15, 2012
Kathy (Kat) Mandelstein
Former Director Social Business, WW Marketing Programs, Web & Events, IBM
Kathy is a regular contributor to BtoB Magazine's BtoBlog. She also serves on the Board of Directors for Social Media Club (http//www.socialmedia.club.org) and is the Vice President of the local Austin Chapter. Previously, Kathy led the IBM Rational marketing team focused on the business value of effective software delivery.

Kathy has been a pioneer in launching successful web and social media marketing efforts, as well as developing dedicated web communities dating back to the time that she led http://www.ibm.com/developerWorks and http://www.ibm.com/alphaWorks in addition to marketing programs to developers for IBM. Her past history includes leading various marketing, channel and Web development teams in IBM. Before joining IBM, Kathy managed one of the earliest successful retail Web sites, http://www.jcpenney.com. Kat holds a B.S. in Advertising with Minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas. You can find her on twitter @katmandelstein.