Скачать или смотреть Demand Generation | Revenue Is Down: Do You Change Your Marketing Strategy Or Stay The Course?

A sluggish economy and the ongoing debate about whether we’ll dip into a recession contributes to a slow market for B2B buying, including in the HR tech space. If your revenue is dipping or stagnant, chances are the pressure is on for your marketing team.

Listen to this episode to hear about important considerations on how to adjust, how not to lose traction on your demand gen program, and where to look for short-term opportunities to win business.

[00:24] Intro: Economic uncertainties, recession fears and tightening budgets
[04:21] Avoid pivoting to short-term only marketing initiatives
[07:15] With marketing budgets down, it’s an opportunity to stand out
[09:38] Continue to fuel your demand gen engine
[10:45] Capturing demand vs. creating demand
[11:50] Balancing short- and long-term programs
[15:02] Don’t throw away what’s working—and trust your gut on programs you’ve built that aren’t as measurable, i.e., brand ambassador social media program
[18:10] Why not to lose the audience you worked so hard to capture
[21:13] Find short-term opportunities, but keep your attention squarely on nurture programs
[22:34] Explore cross-sell and up-sell opportunities
[23:48] Key takeaway
[24:44] Outro

This podcast is hosted by GrowthMode Marketing. Learn more about us at www.growthmodemarketing.com

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