Скачать или смотреть The basics on bot analytics for your website

Analytics are used to understand your site traffic.

A few examples are Google Analytics, Open Web Analytics, Cloudflare Analytics, and Ahrefs.

Websites almost always use analytics to increase their revenue and cash flow.

All existing internet revenue models are human-based, so they focus on human visitors.

Example revenue models include ads, ecommerce, subscriptions, and paywalls to monetize human traffic.

Because these revenue models are human-based, analytics usually hide bot traffic.

However, bot traffic is now most of your web traffic, so we can't ignore it anymore.

robots.nxt exists to expose that bot traffic so you can understand it and do something about it.

Most resources focus on bad bots, but we think commercial bots are more interesting.

Tune in next time for more!