Скачать или смотреть Customer Research Mastery: Uncover What Customers are Really Thinking - Full Strength Product Coffee

One of our most popular requests for Product Coffee topics is to cover market and customer research.

Well, Eric Holtzclaw of Liger Partners is joining us to share some insights about how ethnography can help you get past "what the customer says they do," to "what your customer really does."

We'll talk about strategies for using both qualitative and quantitative research, specific techniques and we'll dig into how we can introduce ethnographic research in the time of COVID, when in person visits simply aren't practical.

If you'd like to join us live in our weekly virtual coffee meetup, join the Product Coffee newsletter at http://www.productcoffee.com/newsletter

If you want to learn more, check out Eric's book, "Laddering: Unlocking the Potential of Consumer Behavior" (https://amzn.to/2GGjQiP)

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