Скачать или смотреть BookBox: A social venture that supports PlanetRead (CNBC interviews Brij Kothari)

Brij Kothari, Founder of PlanetRead.org and CEO of BookBox, explains how there is a huge opportunity to make a billion people read with the help of two media platforms - TVs and Mobiles. CNBC TV 18 profiled Dr. Brij Kothari after the Schwab Foundation announced the winners of the India Social Entrepreneurs 2009 Award. The winners were honored at the India Economic Summit in New Delhi, India, held from 8th -10th November, 2009. The Schwab Foundation for Social Entrepreneurship, in collaboration with the United Nations Development Programme (UNDP), selected three social enterprises with significant impact in India as winners of the India Social Entrepreneurs Award for 2009: Rajendra Joshi, Managing Trustee, Saath; Brij Kothari, Director, PlanetRead and Faculty, IIM Ahmedabad; and Padmanabha and Rama Rao, Co-Directors, RIVER.