Omega's Failed Sports Watch: The Notorious "Ranchero"

A Discussion around the Omega Ranchero. A model released after the immensely popular Trilogy (Seamaster, Railmaster and Speedmaster) and never succeeded after two years of production. The question is why? Was the name of the watch that polarising or was it because the other three were more interesting?

#omega #omegawatches #omegaranchero

Intro 0:00
Seamaster, Railmaster & Speedmaster 0:24
The "Master" Trilogy Appeal 1:36
The Omega Ranchero 2:24
Ranchero Design 3:14
The "Ranchero" Name 4:55
Dressy Old-School Design 5:37
Why the Ranchero Failed? 6:15
Conclusion 6:57

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