Facebook recommendations & reviews: The complete guide

[Free Guide] https://bit.ly/3QY3C3D - The 2022 state of online reviews

Facebook (now called Meta) is the most popular social media platform in the world and the second-largest review site on the internet. This platform presents a great opportunity for customers and prospects to engage with your business. They can like, share and comment on posts, use Messenger to communicate directly with a business, and they can also leave a ‘recommendation,’ showing their satisfaction. This video guide will cover everything you need to know about Facebook reviews & recommendations.

===================
Excerpt from transcript:
===================

Facebook (now called Meta) is the most popular social media platform in the world, with nearly 3 billion monthly active users. It’s not just the most popular social media platform – it’s also the second-largest review site on the Internet, right behind Google.

Facebook’s massive audience and the platform present a great opportunity for customers and prospects to engage with your business. They can like, share and comment on posts, use Facebook Messenger to communicate directly with a business, and they can also leave a ‘recommendation,’ showing their satisfaction.

The more Facebook recommendations & reviews your business has, the more visible your business will be on search engines like Google, Yahoo! and Bing. When determining your business’s SEO ranking, Google heavily relies on reviews because they highlight authentic opinions of local customers

When it comes to SEO, it's not just Google reviews that matter. Collecting reviews on all sites will help your business rank higher in relevant search results. Facebook is no exception. Since Facebook is an authoritative site, reviews posted on its platform are valued by Google.

So, if you’re looking to get even more recommendations on Facebook, here are a few tips.

Tip 1: Make the process simple and easy for your customers.
A happy customer might say they’re willing to leave a review in person, but they might forget about it when they leave your store. Instead of having your customers spend their time trying to find your business page, you can send them a link directly to the review section of your Facebook business profile instead.

Tip 2: Send review requests within 24 hours.
When it comes to getting detailed reviews, timing is everything. That’s why you should send review requests within 24 hours of a sale or customer interaction. The experience will still be fresh in their minds, and they’ll be more likely to write an accurate review.

If you wait too long to ask for a review, your customers might forgo some details about their experience – or they might ignore the request completely.

Tip 3: Ask ALL of your customers for reviews.
Some businesses are tempted to only ask happy customers for reviews. However, it’s important to send review requests to ALL of your customers if you want to see your review volume grow quickly.

A business with lots of reviews will probably have a few negative reviews, but that shouldn’t be an issue. Customers prefer businesses with some negative reviews over those with a perfect 5-star rating.

A few negative reviews show customers your reviews are authentic and let them see how you handle complaints or issues. Plus, honest feedback can help improve your business.

That’s why we recommend responding to all reviews, both positive and negative.

Customers expect responses to their reviews, and responding is a great way to show your business is willing to listen to individual customer problems.

A study by Harvard Business Review found when businesses respond to all their customer reviews, they typically see more reviews and a higher overall star rating.

Here’s how you can respond to a Facebook review:
First, find the review you want to respond to within the Reviews tab on your Facebook business page.
Then, comment on the review the same way you would comment on one of your friend’s Facebook posts.

If you need help managing your online reputation, Birdeye is here for you.

With Birdeye Reviews, your business can easily generate, manage, and share online reviews across Facebook, Google, Better Business Bureau, and over 200 other review sites.

As we mentioned earlier, getting new reviews can help improve your SEO ranking, boost your online reputation, and attract more customers to your business. For more information, visit Birdeye.com.