Ep #7 Business and Design of YouTube | Sekhar | The Yellow Couch Series | Design Podcast

Want to win on YouTube? This episode is your guide! Saurabh Gupta, Co-founder of ZEUX Innovation, chats with Sekhar, Head of Media Partnerships at YouTube (and a former Star TV & Deloitte exec) to unveil the secrets behind YouTube's business and design.

Learn how YouTube forges partnerships with media giants, and understand the different stages your content goes through, from launch to explosive growth. Discover how YouTube has transformed in the past five years, and what challenges keep the platform on its toes.

We also explore how YouTube approaches the massive Indian market and the future of content creation so you can stay ahead of the curve. Don't miss this insightful conversation packed with valuable takeaways!

00:00 Preview
00:47 Media Partnerships at YouTube
03:13 Content Life Stages
07:25 Complexities of YouTube
09:18 Rise of creator economy
14:33 If YouTube had India specific design
16:53 Future of Content
20:25 Threat of technology

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