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https://www.business.rutgers.edu/busi... | The Rutgers Business School Signature Leadership Series presents a conversation with Michael Stone, Chairman & Co-Founder of Beanstalk, moderated by Caren Chacko, Senior Vice President, Brand Management of Beanstalk.

Michael Stone serves as Chairman and Co-founder of Beanstalk, a leading global brand licensing agency that is a part of Omnicom Group. He is also the author of The Power of Licensing: Harnessing Brand Equity (Ankerwycke, 2018) and has been inducted into the 2019 Licensing International Hall of Fame.

Under Stone’s leadership, Beanstalk has been responsible for some of the all-time most successful licensing programs, including programs for Harley-Davidson, The Coca-Cola Company, Procter & Gamble, AT&T, Ford Motor Company, Stanley Black & Decker, the U.S. Army, and HGTV, among others.

Stone is a widely sought-after authority on licensing and is frequently cited in top print and broadcast media outlets. He is also a frequent contributor to Forbes. Michael has served as an adjunct Professor of Brand Licensing and has been a frequent guest lecturer on licensing at several institutions.

Stone earned a JD from Emory University School of Law and a BA in Government from Hamilton College.

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