Скачать или смотреть The Rise and Fall of Packard, the Luxury Brand That Lost Its Way

What happens when the most prestigious car company in America — the one that built limousines for presidents, V-12 engines for the P-51 Mustang, and sold cars to the Imperial House of Japan — decides to slap its name on a nine-hundred-dollar sedan to survive the Depression? Packard wasn't just another luxury brand. For four decades it was the American Rolls-Royce, an engineering powerhouse that invented the modern steering wheel, pioneered automotive air conditioning, and produced the first volume V-12 so smooth its own creator compared it to steam. This video covers the entire rise and fall — from James Ward Packard's first car built out of spite after buying a broken Winton in 1899, through Jesse Vincent's Twin Six that sold 35,000 units at prices only the elite could afford, to the fateful 1935 One Twenty that tripled sales overnight and slowly poisoned the brand from within. You'll learn how Packard emerged from WWII sitting on $33 million in assets with 55,523 Merlin engines on its wartime record, then threw it all away through a disastrous V-8 delay, a body plant move that required crowbars to open the doors on new cars, and a Studebaker merger so catastrophically under-researched that the CFO came back from the books ashen-faced — the real break-even was nearly double what they'd been told. This is a masterclass in how a company that could build anything failed to build the one thing it needed most: a future.

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