Скачать или смотреть Why Your Agency Needs to be on Facebook Live

Facebook Live is one the hottest new ways to generate new agency business. You can spend tons of time and resources sending a hundred emails to your perfect prospects but you’ll earn more trust in just one live video than all those emails combined. Live streaming video is where it’s at... and your competition is not doing it yet, so you will stand out from all the “me too” agencies. So what are you waiting for?

In this episode, we’ll cover:
Why you need to be on Facebook Live.
6 Steps for Starting Live Video:
Tips to Set You Up for Live Video Success

Today’s guest is THE expert on Facebook marketing, Amy Porterfield - an entrepreneur, bestselling author, and social media marketing trainer. Following an amazing career at Harley-Davidson and working with Tony Robbins, Amy decided to give it a try on her own. After overcoming tons of obstacles, she’s become one of the most well-respected Facebook marketers today. She’s on the show to tell us all about why Facebook Live is one the hottest new ways to generate new agency business.

Why You Need to Be on Facebook Live

When you put yourself out there in video format, you build trust with your clients so much faster than with the written word. You’ll get more traction with 1 video than in 100 emails or blog posts.

But recorded video can be overwhelming, stressful - the equipment, scripting, lighting, editing. Ugh! The difference with live streaming video is most of the overwhelm and stress is eliminated. It is what it is - no script, no editing. And your viewers get to know the real you. Sure, it opens you up to vulnerability and criticism but the more you practice the better you get.

There aren’t many people who love seeing themselves on video but still, Amy says you’ve got to embrace it. Social media channels like Snapchat, Instagram Stories, Facebook Stories, Facebook Live, etc. are not going away anytime soon!

And, your competition isn’t there yet so now’s the time to jump in and build your following!

The best part is, Facebpok prefers video right now. You’re live videos will jump to the top of your prospect’s news feed and you’ll be seen far more than regular social posts

6 Steps to Starting Live Video:

1. Go live from your business page, not your personal profile. (A typical rookie mistake!) That’s where your prospects will be watching you and where you want the videos to live forever.

2. Do some prep work in advance by creating a rough outline of what you’re going to talk about. This will prevent you from losing your train of thought or rambling :)

3. Give the post a descriptive title so your audience knows why they need to watch. Name it something like: “How to Do {something cool} Without Doing {something that sucks}”

4. Facebook seems to prefer longer videos, like 20-30 mins. It might seem like a long time, but it’s easy to do - share a few nuggets of advice, a story and answer questions/comments. If no questions are posted by viewers, just ask and answer typical ones yourself!

5. Be patient while you build an audience. Don’t worry about the number of people who are watching the live stream… just act like people are watching and eventually they will.

6. Go live on a predictable schedule and at least weekly. Promote your live videos in advance with social posts so people know when to tune in. Going live regularly will help create a watching habit for your audience.

Tips to Set You Up for Live Video Success

Facebook Live is for everyone - no fancy software or equipment necessary! Here are Amy’s tips for success:

Go live from your desktop through your web browser, instead of your smartphone.

Use your smartphone or tablet to read questions/comments that pop up during your live video.

Have someone on your team give you a signal (like text or PM a thumbs up) when the audio and video is up.

Use a window for natural lighting instead of artificial light.
Technology glitches are going to happen. Keep your emotions in check and handle it with grace. Don’t let tech issues hold you back from trying again.

When you’re ready to go pro - Amy uses a Logitech webcam and subscribes to Wirecast screen sharing software.

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