The Small Biz Ahead Podcast | Success Story: How Kristi Built a Thriving Photography Business

On this episode of The Small Biz Ahead Podcast, host Gene Marks talks to Kristina Sherk, Lead Photographer & Founder of Kristina Sherk Photography and SharkPixel, about owning her own photography and Photoshop education business. Kristina shares with listeners about how she got her start and what types of pricing tactics she has used to grow her business. She also discusses the “Passion Tax” and why it’s so important for creatives to know this when starting their own business.


Chapters:
00:00 Introduction
00:45 About Kristina Sherk Photography and SharkPixel
05:15 Getting your start in photography
07:00 Kristina’s business model
08:28 Portrait photography
09:27 Why professional photography?
10:52 Artificial intelligence impact on photography
13:54 Pricing services for photography
19:17 Negotiations in pricing
23:38 Receivables when owning a business
26:04 “Passion Tax”
28:37 Closing thoughts

To learn more, visit sharkpixel.com.

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The Small Biz Ahead podcast is dedicated to helping small business owners succeed. Each episode focuses on specific topics that can help you bring your small business to the next level. Gene Marks, an author and business owner, offers insight on how to make your business more efficient with tips, interviews and conversations with business owners and thought leaders.

The views and opinions expressed on this podcast are for informational purposes only, and solely those of the podcast participants, contributors, and guests, and do not constitute an endorsement by or necessarily represent the views of The Hartford or its affiliates.

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