Скачать или смотреть Centenary Campaign | British Airways | tbt

As part of the British Airways Centenary celebrations in 2019 the BA Colleague Orchestra were invited to compose and perform an arrangement of the Flower Duet aria from the opera, Lakmé. This famous duet (in all its forms and variations) has become synonymous with the British Airways brand since its use in the 1989 ‘Face’ television commercial. This ‘reinvention’ of a traditional work represents the forward focused position the brand is taking.

This short documentary film captures this process and was broadcast internally and externally in early 2019 as part of the centenary celebrations.

Produced by Connected Pictures (part of The Beautiful Truth Group).

The Beautiful Truth Group is a communications consultancy, magazine and film studio, whose work is about finding and expressing an organisation’s purpose in all its forms. Human stories have the power to change the world. These are the stories we tell.

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