Why did Nike stop sponsoring Indian jerseys? | IPL | Ind vs Eng | Virat Kohli | Dhoni | Rohit Sharma

As many know, Nike sponsored the Indian Cricket Team jersey for as long as 14 years. But as fate may have it, they could not afford to burn more cash on what seems to be a lucrative deal from the outside. BCCI hence for a short time found it extremely difficult to find sponsors after MPL which also was only a small company. Killer - a denim brand came to rescue BCCI and now Adidas seems like getting this contract post the IPL. This is a video on how all these brands with their different strategies which include the likes of cricketing greats like Virat Kohli, MS Dhoni, Rohit Sharma and Sachin Tendulkar tried to tap into a market that actually had no buyers in India and now can Adidas make this deal profitable for them, is the question.

Background Music: Schizo - Youtube Audio Library
Artist: Anno Domini Beats

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