Скачать или смотреть How to Craft Messages People Remember and Repeat

In this episode of Changing Minds, I’m joined by the incredible Tamsen Webster, author of Find Your Red Thread, to dive deep into the psychology and structure of messages that truly stick. We really nerd out here, which was a lot of fun.

We explore why some ideas catch fire and others fade, how story shapes belief, and what it really takes to make your message repeatable. Tamsen shares her Red Thread framework, used by leaders, marketers, and changemakers to build powerful narratives that drive action.

If you’ve ever struggled to explain your idea, connect with your audience, or get people to care, this conversation is for you.

We unpack:
The five elements of the Red Thread
Why truth is more powerful than fact
How to ask questions that hook attention
The role of empathy and respect in persuasive communication
Tune in to learn how to craft ideas that people not only understand but believe in, share, and act on.

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00:00 Intro
01:37 The Power of Messaging
02:40 Understanding the Red Thread
04:52 Crafting Compelling Messages
06:50 The Role of Storytelling in Communication
14:00 Exploring Simon Sinek's Golden Circle
24:24 The Concept of Truth in Modern Society
41:14 Exploring Bedrock Beliefs
41:44 Deep Canvassing and Respect
42:12 Psychological Impact of Respect
44:30 Radical Empathy and Identity
49:05 High Construal and Agreement
01:02:19 Weaponization of Language
01:12:34 The Role of Emotion in Logic
01:20:05 Quick Fire Round
01:21:48 Conclusion

#ChangingMinds #PodcastEpisodes #Psychology #Neuroscience #BelieveBetter #TamsenWebster #Messaging #RedThread #OwenFitzpatrick #CommunicationStrategy