Скачать или смотреть From State Coach to Corporate Trainer: The GDR Sports Teacher Hired by the West

1995, sports shop promotion. I once chose who was worthy of the state’s chemicals. Now I choose which tracksuit they should buy.

This story follows a former GDR physical education teacher and talent scout who becomes a fitness coach and brand promoter in reunified Germany.

We cover:

How schools in the GDR fed promising kids into elite sports and doping programs
The collapse of that system and loss of secure employment in 1990
Western brands recruiting ex‑GDR coaches for expertise and discipline
The uneasy mix of pride, guilt, and marketing in the new job
Using GDR school files, sports records, and corporate materials, this episode shows how bodies once optimized for medals were re‑targeted as consumers.

Keywords: GDR sports system, PE teachers East Germany, post-reunification careers, doping legacy, sports brands in Germany