Скачать или смотреть "How to use Generative AI when designing a brand" by Julia Wolf and Harmke Alkemade | DTNS 2023

"How to use Generative AI when designing a brand"

Julia Wolf from the Global Brand experience team at ING and Harmke Alkemade from Microsoft will talk about their experiment on Generative AI. They wanted to find out if they can create on-brand imagery through training artificial intelligence.

––

Julia Wolf
Global Brand Experience at ING

With experience in defining and implementing holistic brand experiences across a multitude of platforms in both agency and corporate environment. Together with Harmke Alkemade she will talk about their experiment on Generative AI.

Harmke Alkemade
AI Cloud Solution Architect at Microsoft

Harmke Alkemade, an AI expert at Microsoft, assists European enterprises with Azure AI Services for complex, high-scale AI use-cases. With expertise in software engineering and data science, she supports companies through creative solutions using cloud computing and AI. Together with Julia Wolf she wanted to find out if they can create on-brand imagery through training artificial intelligence.

––

Also watch the other inspiring talks from DTNS 2023:

"Rethink immersive experiences with Conversational AI as tools for social good"
Angel Brown (Digitas Health)
   • "Rethink immersive experiences with Conver...  

Interview
with Veronika Chaban from Kyiv
   • Interview with Veronika Chaban from Kyiv |...  

"Bionically Beautiful"
Tilly Lockey
   • "Bionically Beautiful" by Tilly Locker | D...  

"Moving to a post-waste world"
Nikki Stones (CleanHub)
   • "Moving to a post-waste world" by Nikki St...  

"Can we create value through AI?"
Robin Auer (IBM)
   • "Can we create value through AI?" by Robin...  

––

Design The Next Step 5: Rethink. Redesign. Regenerate.
16 November 2023, 10 AM - 4 PM CET
@ Capitol Theater GmbH Offenbach

https://www.ing-events.com/dtns