Bud Light boycott ‘will go on for a lot longer’

Описание к видео Bud Light boycott ‘will go on for a lot longer’

Anheuser-Busch has assured its wholesalers that it will repurchase any unsold beer upon expiration, following the Bud Light boycott over its association with Dylan Mulvaney.

Former executive of the company Anson Frericks told Fox Business on Friday “this boycott is going to go on for a lot longer than people give it credit for".

Mr Frericks further explained why boycotts are successful by stating “it’s easier to switch to other brands and secondarily, people are feeling like they are having an impact".

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