Farmers Markets for Flower Farmers with Agricultural Economic Development Specialist Laura Biasillo

Agricultural Economic Development Specialist Laura Biasillo from Cornell Cooperative Extension of Broome County discusses the ins and outs of successful selling at farmers' markets of all sizes. The discussion is focused on preparing for selling at farmers markets, particularly with an emphasis on cut flowers. Laura provides insights into various aspects including logistics, display techniques, risk management, permits, licenses, and storytelling. She emphasizes the importance of understanding the different players involved, maintaining a neat and engaging display, managing risks through insurance and safe practices, accepting various payment methods, obtaining necessary permits and licenses, and leveraging social media for storytelling and marketing.

This webinar is part of a six-week production risk management series funded by a Northeast Extension Risk Management Education grant.