Скачать или смотреть Predictably Irrational : The Systematic Illusions of Human Choice

This video provides a summary of Dan Ariely’s research on the psychological mechanisms that drive human decision-making. The book highlights how individuals frequently act against their own interests due to predictable cognitive biases, such as the emotional allure of free offers and the tendency to overvalue personal possessions. By examining the conflict between rational logic and social norms, the book explains why people's choices are often inconsistent and influenced by environmental context. Ultimately, the book argues that while our actions may seem nonsensical, they follow systematic patterns that can be studied and understood.

You can buy the book here == https://amzn.to/4tPxwv4

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