Скачать или смотреть The Streaming, CTV, and OOH Media Convergence

2025 OTT.X Summit

A new frontier is emerging where streaming content meets out-of-home (OOH) environments. From airports and gyms to gas stations and retail locations, public spaces are becoming the next major battleground for attention—and an exciting new canvas for CTV innovation. This panel explores how content platforms, ad tech innovators, and OOH networks are merging the best of streaming—targeted, data-rich, and scalable—with the power of physical presence. What does it take to adapt CTV content for public viewership? How are advertisers rethinking campaigns when audiences are on the move? And what new monetization models are being unlocked in this fast-evolving space?

Moderator: Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management

Panelists:

Lynnwood Bibbens, Chairman & Chief Executive Officer, Reach TV

Bryan Icenhower, Chief Marketing Officer, EverPass Media

Johnny O’Neill, Customer Success Director, VideoElephant

Blake Sabatinelli, Chief Executive Officer, Atmosphere

Lena Wasikowski, Head of Content, Synamedia