ESOMAR Congress 2024: Fairgen and IFOP discuss the promise of synthetic data in marketing studies

Описание к видео ESOMAR Congress 2024: Fairgen and IFOP discuss the promise of synthetic data in marketing studies

ESOMAR Congress 2024 in Athens, Greece:
Samuel Cohen, CEO & Co-Founder of Fairgen, alongside Thomas Duhard, Head of Data Projects at Ifop Group presented their work in "Synthetic Data in Marketing Studies: Exploring the promise of generative AI and synthetic data"

Dive into the capabilities of augmented synthetic samples and its power to transform the understanding of underrepresented groups, delivering scalable, granular recommendations in the market research space.

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