Bringing IoT Products to Market | Soracom's Ryan Carlson & Kenta Yasukawa

When developing IoT products, there are many hidden challenges that can delay product delivery. Ryan Carlson and Kenta Yasukawa of Soracom join Ryan Chacon on the IoT For All Podcast to discuss bringing IoT products to market. They explore different product phases like exploration, validation, acceleration, and commercialization, how challenges change in different product phases, getting stakeholders on board, overcoming outdated opinions and biases, distinguishing customers, and IoT trends and predictions for 2023 and the role of artificial intelligence.

Ryan Carlson is the Head of Digital Marketing at Soracom and a veteran of connected product development, electronics manufacturing, product marketing, and user-centered design. His early career was spent pioneering internet-enabled hardware and web-hosted software for remotely monitoring and managing loyalty programs and accepting credit card payments for carwash and laundromat chains across the globe from 2001 to 2012. As a solutions architect and IoT consultant, he has been part of over a dozen successful product launches while guiding both product teams and executive stakeholders that sought to explore the business value of investing in connectivity.

Kenta Yasukawa is CTO and Co-Founder of Soracom, where he has led deployment of the industry’s most advanced cloud-native telecom platform, designed specifically for the needs of connected devices. Before co-founding Soracom, Kenta served as a Solutions Architect with AWS and conducted research for connected homes and cars at Ericsson Research in Tokyo and Stockholm. Kenta holds a PhD in Engineering from the Tokyo Institute of Technology, with additional studies in Computer Science at Columbia University's Fu Foundation School of Engineering and Applied Science.

Soracom is a worldwide provider of cellular connectivity for intelligent devices, offering a unique type of wireless data service that is specifically designed to meet the demands of IoT deployments.

Their products and services include:
Self-Provisioned: Cellular Connectivity in Less Than 5 Minutes
Multicarrier Wireless: One SIM, 130+ countries with multi-carrier coverage
OTA Updates: Access new carriers, plans, and network profiles without swapping SIMs
Broad Coverage: Connect with the strongest available coverage over 2G, 3G, LTE, Cat M1 and LPWA networks
Cloud Native: Connect devices securely to your cloud of choice
Complete Control: Manage secure networks and devices in real time with a built-in user console and API
Programmable Provisioning: Manage device certificates and credentials on the fly
Secure Connectivity: Create your own bidirectional IoT LAN, peer with your AWS VPC, and get bi-directional communication to remotely SSH into devices in the field

Discover more about IoT at https://www.iotforall.com
More about Soracom: https://www.soracom.io
Connect with Ryan:   / rjcarlson  
Connect with Kenta:   / kenta-y  
Our sponsor: https://www.silabs.com

Key Questions and Topics from this Episode:
(00:00) Welcome to the IoT For All Podcast
(00:33) Sponsor
(01:26) Introduction to Ryan, Kenta, and Soracom
(03:13) Challenges of bringing an IoT product to market
(15:20) How do challenges change in different product phases?
(16:26) Getting stakeholders on board
(21:10) How do you overcome outdated opinions and biases?
(23:07) Distinguishing different types of customers
(34:39) IoT trends and AI in 2023

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