Скачать или смотреть How Vijay Mallya Built India’s Strongest Sports Brand (RCB)

Discover how RCB built a million-dollar cricket franchise without winning a single IPL trophy.

In this video, I'll cover how their revolutionary approach enables RCB to thrive beyond the cricket field into a year-round business empire, uniting powerful ventures through their content initiatives to create a unique lifestyle identity.

All this positions RCB to remain valuable while gaining international sponsors, maintaining cult-like fan loyalty, and transforming their greatest weakness into their strongest branding advantage.

A big thanks to Zerodha's Zero1 Network for making it possible for me to share these deep dives into branding and marketing with all of you.

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Chapters:
00:00 - Intro
02:17 - RCB's Lifestyle Brand Origins
03:10 - Strategic Player Selection
03:49 - RCB's Unique Identity
04:22 - Business Ventures Beyond Cricket
05:31 - Content Strategy & Fan Engagement
06:24 - Media Distribution Partnership
06:52 - How Losing Creates Loyal Fans
08:45 - Fan Community & Traditions
09:38 - The Fourfold Brand Strategy
11:03 - Outro

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