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Discover how building brand equity (top-of-funnel awareness) not only reduces the cost of branded searches but also significantly lowers the cost per acquisition (CPA) for generic, cold search terms in Google Ads.
Watch the full video here:
Digital Marketing Basics: Understanding the Customer Journey to Set Effective KPIs    • Digital Marketing Basics: Understanding th...  

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Connect with the Google Ads experts on LinkedIn:
Usama Khan:   / usama-khan-mk  
Colby Doyle:   / colbycdoyle  
Andrew Terpstra:   / andrewterpstra86  

Dive into the click-iverse with Usama Khan and Colby Doyle, two cutting-edge marketing strategists, to learn about marketing strategies that go far beyond the initial click.
Join our community where elite marketers gather to master the strategies that bring results beyond the click:
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#digitalmarketing #ppc #paidtraffic #googleads