Скачать или смотреть Hospital Branding: Centegra Health System

Centegra Health System is the primary provider in McHenry County, a suburb of northwest of Chicago. Backed by two comprehensive hospitals, it includes a robust network of physicians and multiple immediate care and fitness facilities. Centegra's forward thinking approach was explained using tactics beyond a typical hospital campaign. Leadership, doctors and patients highlighted the patient benefits of access, innovation and integration —sharing their Centegra experience in intimate interviews. This confident tone was emulated in the photography and language within print and digital tactics. "Always Looking Ahead" clearly defined Centegra as a leader. The new brand provided a definitive separation from competitors and served as a source of pride for associates and the community.