Product Management Live Case Study - Increasing The AOV Of BlinkIt | Instamart | Zepto

This is the first of its kind product management video where you will witness a detailed deep dive into a live PM case study which will showcase to you what structured first principles based problem solving looks like end to end.

In this live product management case study, participants enact the role of being PMs at Blinkit / Instamart / Zepto.

DSK moderates and also provides perspective at each stage of the case study.

This case study covers
✅ Who is the originator of this problem ?
✅ What could the reasons be focus on this problem and why now ?
✅ How does Average Order Value connect to the key KPIs for a Quick Commerce company ?
✅ Justifying why we should/shouldn't focus on AOV
✅ Understanding the nature of AOV -from first principles & secondary research [ given this is a demo case study ]
✅ Insights & Interpretation

Here is the detailed list of chapters in a timeline view:

TIMESTAMPS
00:00 : Intro
03:12 : Quick Intro About DSK
08:48 : Where does this problem come from ?
15:12 : Why is this problem being raised ?
26:32 : Where does AOV fit in the big picture ?
46:12 : Is AOV the right lever to focus on ?
56:05 : Evaluating various strategic revenue levers
1:50:31 : Understanding AOV from first principles
2:03:50 : Diving deep into consumer buying behaviour
2:37:27: Synthesising Insights From Customer Verbatims
3:07:27: Insights From Retail Industry
3:09:20 : Translating Insights Into An Opportunity/Focus Map
3:12:08 : Exploring Strategic Priorties
3:23:59 : A glimpse into solution space

Part 2 of the case study can be found here :
   • Product Management Live Case Study - ...  

What's interesting about this case study is rather than going the typical solution space of bundling, cross-sell, up-sell at various touch points in the funnel, this case study pushes the participants to question the very nature of how AOV as a problem has been framed. Thus in conjunction with the insights we gain from secondary research showcased to participants a new way of arriving at a very different type of solution space.

Also at various points during the live case study, DSK provides perspectives of how this problem and its journey manifests within a company and how the learnings of this case study could be applied in interviews at various levels of product management and the importance of building certain types of skill sets in product management which will help them on their job.

Whilst the initial planned time for this session was 2 hours, participants were so engaged, they ended up discussing, debating and problem solving.

Now you can also participate in that same journey through this recording.

The purpose of live product management case studies like these is that it will actually give you a real sense of questions like
🤔 What is product management and how does it really look like in practice?
🤔 Where do problems for product managers come from ?
🤔 How do you approach a product problem ?
🤔 How do you structure ambiguous product management problems ?
🤔 How do you build conviction on the problem ?
🤔 How to go from product space to solution space ?
🤔 How to reframe ambiguous problems in new and interesting ways ?

What you will also see is how much diversity is there in how a problem is approached by various folks in the space of product management.

If you found this case study valuable share your feedback in the comments! Also feel free to share your perspectives in the comments.

And if you think this live case study can help other product management and product loving folks, feel free to share!

Happy product problem solving!

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