Vineyarding in Mendoza – in the Clouds of Malbec

The brand "Bodegueando en Mendoza - in the Clouds of Malbec" is the result of a fruitful alliance between the main tourism stakeholders of the region, coming both from the public and private sectors, which have decided to join forces to develop a more innovative tourism product to allow the tourist to discover the wine region of Mendoza in a completely new way, while contributing to improving the competitiveness of the region and positioning Mendoza as a wine tourism destination. "Bodegueando en Mendoza - in the Clouds of Malbec" is an innovative proposal that genuinely connects all the components of the wine value chain to build the ideal tourism product that would correctly enhance the true identity of Mendoza. To do so, wine tourism experiences are built upon the local agricultural variety of products, the diverse landscapes, the rich handicraft heritage of the area. Developed in line with the Sustainable Development Goals (SDGs), all tourism products contribute to the development of sustainable development, the empowerment of women and ending poverty in the region.