Why Do We Fall For The Framing Effect?

Описание к видео Why Do We Fall For The Framing Effect?

Humans are not always rational decision-makers. The brain makes choices based on how information is presented, not just the information itself, thanks to the framing effect. This effect may stem from activation of the amygdala, which is involved in our emotional responses.

This video is from the 2020 Brain Awareness Video Contest.

Created by Tiffany Nassirian

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