Qualitative Research For Beginners | What Is Qualitative Data?

Qualitative research is a popular choice of amongst students and researchers, but what is qualitative research and what is qualitative data? In this video I give a thorough tutorial on qualitative research for beginners, perfect for college and university students. I talk about the advantages of qualitative research and the disadvantages of qualitative research and I talk you through the most common methods of qualitative data collection.

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Time stamps-

00:00 Qualitative research for beginners
00:50 What is qualitative research?
02:40 Advantages of qualitative research
03:22 Disadvantages of qualitative research
04:10 Popular qualitative research methods
04:28 How to conduct an interview
09:55 How to conduct a focus group
12:27 How to use case studies in your research
13:57 How to use observation for research
16:00 How to use netnography for your research

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