Скачать или смотреть The Lead User Theory | Democratizing Innovation

The best inventions don't come from R&D labs. They come from garages. Most companies think they know what you want. They are wrong. MIT Professor Eric von Hippel proves that "Lead Users"—regular people facing unique problems—are actually the source of most major innovations.

In this Lazy Reader summary of Democratizing Innovation, we explore why the future belongs to the hackers, modders, and DIY makers.

What you will learn in 10 minutes:

🛠️ The Lead User: How to identify the people who are living in the future.

🧩 Sticky Information: Why it's cheaper to move the "design capability" to the user than to move the "user need" to the manufacturer.

🔓 Innovation Toolkits: Why smart companies (like LEGO or Linux) give you the tools to build your own products.

🌐 The Open Source Economy: Why sharing ideas for free actually creates more value than patenting them.

Get the full book here: https://amzn.to/46mNzpQ

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