Скачать или смотреть 26. Model Management and Merchandise Acquisition | Mastering the Production Series, Part 6

Episode 26. In this episode, the focus is on the methods of acquiring merchandise and the management of the models from measurements to the final practice before the fashion show.


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As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:

1. History of fashion shows
2. Types of fashion shows
3. Roles within the production
4. Theme development
5. Hosting a model call
6. Models and merchandising
7. How to develop segments
8. Stage coordination
9. Promotions
10. Logistics


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If you find value with this fashion show production (https://marketing-edventure.ck.page/4...) series, I have a program (https://marketing-edventure.ck.page/4...) that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.


The program (https://marketing-edventure.ck.page/4...) will contain:

• Video and audio modules
• Project management framework
• Propriety documents for management in all areas
• Signature model call framework
• An outline for creating your Fashion Show Bible
• Media kit framework
• Real examples from my productions
• Highlights of my student-led fashion shows and more.


Stay tuned for the early bird invitation to access the program (https://marketing-edventure.ck.page/4...) . I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.


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You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW (https://marketing-edventure.ck.page/4...) !


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Follow me on Instagram Marketing EdVenture (  / marketingedventure  ) . I'd love to connect.


Visit my website for marketing education curriculum,  Marketing EdVenture. (https://www.marketingedventure.com/)