SWISS MADE WATCH - Does Not Mean Its Really 100% Made In Switzerland. 40% MADE IN CHINA?

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SWISS MADE WATCH - Does Not Mean Its Really 100% Made In Switzerland. 40% MADE IN CHINA?

If you buy a “Swiss-made” watch thinking it’s almost entirely produced in Switzerland, you might be mistaken. ZURICH The manufacture of components including dials, sapphire glass and cases is flourishing in China, Thailand and Mauritius n watches designated as “Swiss-made”. Stricter rules came into force this in 2017 for watches bearing the coveted label on their dial and for which consumers are prepared to pay a premium.

The key requirement is that 60 percent of the manufacturing costs occur in Switzerland, up from a previous 50 percent threshold that applied only to the movement -- the core mechanism.

The new rules were meant to make the label more credible in the eyes of consumers and to shield the industry from Asian competition.

But the change has made it difficult for the makers of cheaper Swiss watches to cut costs and weather a harsh industry downturn. time it has left the makers expensive brands enough leeway to shift a chunk of component supplies to Asia to protect their profit margins. “Since the Swiss-made rules were tightened, we have fewer orders, not more,” said Alain Marietta of dialmaker Metalem, based in Swiss watchmaking hub Le Locle. “Some customers ask us to produce half of the components in China so we can be cheaper.”

He said he was concerned about losing customers but had stuck to his principles. “We want to offer a real Swiss made in Switzerland, people working in the watch industry here Sorry to break it to you, but the “Swiss Made” label on your fancy mechanical watch doesn’t necessarily mean that is 100% Swiss. In fact, modern watches in which every component was produced from start to finish in Switzerland are relatively rare, and quite expensive. But, there’s still good reason for the famous “Swiss Made” designation to carry the prestige and guarantee of quality it’s recognized for. As a consumer, potentially spending the big bucks Swiss watches command, you should know what you’re getting. So what does “Swiss Made” fake actually mean? tim write interview ceo mechanical watches usually made of more than 100 parts, specialized expertise and equipment to produce. Switzerland has this capacity but, as with everything in the country, production can be very expensive — and other countries can perform essentially equivalent work for far cheaper. (You know how the global economy works.) In a broad sense, what “Swiss Made” promises is a certain level of quality. But for the label to be meaningful, enough of the watch has to be of Swiss “provenance” to be convincing.

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Switzerland’s government has a law for enforcing how the label used and its prestige protected. (including what constitutes a “watch”) watch industry is as complex as any other, and Swiss lawyers’ main objective is not necessarily to provide transparency for consumers. considered a Swiss watch, at least 60% of manufacturing costs must be generated in Switzerland. Swatch Group CEO whose watches span all price points and which has extensive production facilities in Switzerland, said it was benefiting from the new rules it advocated. aventi skull sapphire competition in affordable "Swiss-made" watches.

Profitability at luxury group Richemont CFR.S and more diversified Swatch Group is recovering now, helped by improving sales, costs remains vital. Swiss dialmaker retail price rrp dial company was mainly producing in Mauritius, where salaries are much lower swiss made china factory noob watch case makers now imported sapphire glass from Asia. Luxury watchmakers suppliers secret, but recently there have been some initiatives denouncing this lack of transparency. Watch Drama Watch Talk Watch Box Watch Unboxing Watches TV SteveWillDoIt Rolex Richard Mille Omega Patek Philippe Hublot IWC AP Audemars Piguet Watchfinder Jenni Elle wolves of watch street omega speedmaster 65th anniversary patek philippe blue tiffany dial rolex green Francois Aubry, a supplier turned watchmaker, recently launched a timepiece with “99.99 percent Swiss production”, publishing the list of all its suppliers, Swiss CODE41 watch project crowdfunding platform kickstarter total transparency on the mostly Chinese origin of its components. High-end brand H.Moser & Cie this year dumped the “Swiss made” label while declaring its own watches over 95 percent Swiss. the official rules as “too lenient, providing no guarantee, creating confusion and encouraging abuses. FH body