Скачать или смотреть Cracker Barrel's Viral Logo Disaster

In this episode of Ms. Biz, we’re breaking down the Cracker Barrel logo fiasco that had the internet, and even the White House, talking. When Cracker Barrel ditched their iconic man in overalls and barrel logo for a sleek, minimalist redesign, chaos ensued. Traffic dropped, social media exploded, and the beloved nostalgia of the brand was at risk.

We’re diving into why the rebrand failed and sharing the critical lessons every entrepreneur needs to know before changing their brand:

💡Know your audience and honor their emotional connection to your brand.

💡Test before you launch: focus groups, surveys, soft rollouts can save you from backlash.

💡Stay true to your brand values; a logo is more than a pretty picture.

💡Roll out changes thoughtfully and incrementally, not all at once.

💡Be prepared to pivot quickly if things don’t go as planned.


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