Скачать или смотреть Meta Ad Targeting and Age Demographics Explained

Meta ad targeting works by showing your ads to the people most likely to respond, not just the
age group you originally select. If your campaign is intended for a younger audience but the
results show older users engaging more, it usually means your ad creative is resonating better with that older group. Meta’s algorithm reads signals from your visuals, messaging, and tone, then decides who is most likely to engage or convert based on real behaviour, not just your
targeting settings.

This means that even if you set a specific age range, Meta will prioritise delivery to the audience that reacts best to your creative. If younger users are not engaging, the platform will naturally shift spend toward older users who are responding more positively. To reach the age group you actually want, your creative must be designed to resonate clearly with that audience. The more aligned your messaging, visuals, and tone are with your ideal customer, the more accurately Meta will deliver your ads to the right people.

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