Скачать или смотреть Starbucks India CEO: How We Built A 1,000 Crore Coffee Business in a Chai Loving Country

The Link : https://growthx.cc/the-gx-membership

GrowthX is a private club of 4,000+ members who lead product, marketing, and growth at companies like SarvamAI, Apple, Zepto, Microsoft, Google, Zerodha, Netflix and Freshworks. CXOs, VPs, ICs — all united by one obsession: compounding their career & company’s growth.

Our members get access to —
4,000+ member online private community
In-person monthly events across India
$100K worth credits from top brands
All self-paced learning programs
Live weekly learning with CXOs
Career Hub for interviews
Access for 12 months

Follow Sushant:
  / sushant-dash-502a4015  

Follow Udayan:
https://x.com/udayan_w

Follow GrowthX :
👉 Subscribe and turn on notifications 🔔 so you don’t miss any videos
👉 Follow us on LinkedIn:   / growthxclub  
👉 Follow us on Instagram:   / growthx.club  
👉 Follow us on Twitter:   / growthx_club  

Timestamps:
0:00 - Intro
1:24 - Udayan & Sushant meet
1:45 - Sushant's barista story
2:36 - Does the Starbucks CEO pay at Starbucks?
3:05 - Do people come only for coffee to Starbucks?
3:41 - Is drinking Starbucks also a status thing?
4:49 - Tea sells more than coffee?
7:30 - Tea vs. coffee drinking habits
8:30 - Is Starbucks a real estate company?
11:04 - Increasing competition in India's cafe space
12:56 - Opening a Starbucks in Tier 1 vs Tier 2 cities
15:32 - Starbucks vs other cafes
18:11 - Competing on quality of coffee beans
19:45 - Starbucks' experiential store
20:27 - North vs. South India
21:25 - Budgeting for opening a cafe
23:32 - Where not to spend money on a new cafe
24:26 - Why is coffee equipment so expensive?
25:21 - Top selling coffee drinks
26:48 - Outlier Starbucks products
27:49 - What does GenZ drink?
28:21 - Top selling Starbucks food items
28:45 - India exclusive drinks
30:48 - What sells more? Sweet or snacks
31:33 - Sales of beverages vs. food
32:34 - Surprising trends in India for Starbucks
33:30 - Udayan & Sushant head to the studio
33:47 - Where did Sushant grow up?
35:14 - Childhood experiences that shaped Sushant
36:51 - TATA & Starbucks, what does the JV mean?
37:27 - How would Sushant relaunch Starbucks?
38:40 - Why has coffee become expensive?
40:02 - What do TATAs understand that no one else does
43:12 - Meeting Howard Schultz
44:31 - How is it working in Tata?
48:43 - Becoming the CEO of Starbucks
54:42 - Sushant’s 20 years career journey
58:09 - Udayan & Sushant reach the GrowthX studio
58:17 - How do I build a third space?
1:00:28 - Advice for founders to build a cafe
1:01:26 - How to validate an idea quickly?
1:01:54 - Experience of building TATA Tea Life
1:04:36 - How long does a cafe take to break even?
1:07:36 - How does Starbucks choose locations
1:10:32 - Opening 1000 stores by 2028 in India
1:12:05 - Crossing 1000 Crores in revenue
1:14:12 - How to build a differentiator on top of coffee?
1:19:55 - Will robots replace humans?
1:22:45 - Is there a bubble in the coffee space?
1:30:45 - Tea or coffee?
1:31:48 - Products that worked vs. didn't work
1:37:36 - How to scaling a cafe business from 0 to 1000 Crores
1:41:44 - What would he do differently from TATA?
1:44:15 - How to spend the early years of your career?
1:46:48 - Should you stick to one company or keep switching?