Скачать или смотреть What are the best ways to recruit construction workers?

To find out more about Construction Hiring Best Practices, download our free white paper
https://www.theaspireinstitute.com/as...

Finding skilled workers presents a significant challenge for contractors in Montana looking to scale their remodeling businesses. For Justin, a builder in the Western Montana region, The Aspire Institute for Contractors has transformed his approach to talent acquisition through strategic recruitment marketing.

Before partnering with Aspire, Justin relied primarily on traditional local hiring channels that yielded limited results. The Aspire Institute for Contractors helped him develop a comprehensive recruitment strategy that extends beyond conventional methods to attract higher-caliber candidates from a broader talent pool.

"They help me work through getting on multiple platforms, not just our local platforms, and continually advertising to hire," Justin explains, highlighting how Aspire's guidance expanded his recruitment reach and helped him get a better selection of qualified candidates. By maintaining a consistent presence across hiring channels, Justin's company stays visible to passive job seekers who might not actively monitor local employment listings but who are a perfect fit for his company.

The results of this expanded recruitment marketing strategy have been transformative for Justin's Montana construction business. "The amount of applicants that are better applicants are coming in; higher quality," he notes, reflecting on the improved caliber of candidates responding to his enhanced recruitment efforts.

Beyond simply expanding where he advertises, Aspire helped Justin refine what he communicates to potential employees. His job postings now effectively showcase the company's unique culture, growth opportunities, and comprehensive benefits package. This emphasis on employer branding has been crucial in distinguishing his business in a tight labor market.

"And also, helping us marketing what we offer," Justin shares, acknowledging how Aspire's expert guidance improved his ability to articulate his company's value proposition to potential employees.
The Aspire Institute equipped Justin with strategies to highlight the competitive advantages of joining his team, including professional development pathways, work-life balance initiatives, and the opportunity to work on exciting projects. This employee-focused marketing approach presents construction careers as valuable long-term professional opportunities rather than just jobs.
Additionally,

For Justin's Western Montana construction company, these enhanced recruitment marketing strategies have yielded not just more applicants, but better-matched candidates who align with his company culture and quality standards. The improved hiring process has greatly reduced turnover costs while building a more cohesive and skilled team capable of delivering exceptional results for clients, making up tenfold for any time it takes to market to these candidates.

Through his partnership with The Aspire Institute, Justin has transformed recruitment from a periodic scramble for workers into a strategic, ongoing marketing initiative that positions his company as an employer of choice in Montana's competitive construction landscape.

Learn More about Contractor Coaching
https://www.theaspireinstitute.com/co...