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On this week's #MediaSnack we share our thoughts upon returning from this year's Festival of Media Global in Rome.

We took a team from ID Comms for a few days and managed a few sessions involving some of the world's leading media directors, including a session called 'Taking Charge, Driving Change' which included two leading international media leaders; Sarah Armitage from LVMH and Gerhard Louw from Deutsche Telekom.

Sarah and Gerhard shared insight about how they are transforming their media operating models in their companies.

We ask what is the future of media conferences and does the global industry need a platform and an agenda?