Скачать или смотреть Innovate & Elevate: Book Marketing Leaders

Uncover the latest trends in book marketing innovation straight from three industry disruptors who are reshaping the author's journey. Juliet Clark sits down with Kathleen Kaiser (https://probooklaunch.com/) of the ProBookLaunch; Desireé Duffy, (https://www.blackchateauenterprises.com/) founder of the PR agency Black Château and The BookFest; and Jared Kuritz, (https://zoundy.com/) CEO of Strategies Public Relations and CMO of the cutting-edge audio platform Zoundy. They tackle the shift in publishing, beginning with the explosive growth of the audiobook market, which has now surpassed e-books in sales. They also explore new platforms like Zoundy that offer authors unprecedented marketing and list-building control. Learn why Kathleen asserts that marketing is a science and how her agency uses AI to automate media kit creation. Desireé highlights the resurgence of listicle articles and the enduring importance of human connection, even as technology speeds up. Finally, Jared breaks down the essential business model every author needs. He covers the critical mindset shift: building your community, not just selling your book, starting 12 to 24 months in advance.

Chapters:
[00:00] - Introduction
[00:09] - "AI Revolutionizing Publishing Workflow"
[05:47] - "Building Your Book Launch Plan"
[07:14] - "Author Network and Listicles"
[12:02] - Audiobook Studio Encounter
[13:34] - Maximizing Audiobook Marketing Strategies
[19:31] - "Building Community As An Author"
[20:43] - "Planning Successful Bookstore Events"
[25:03] - Build Community for Author Success
[29:27] - "Engaging Through Recipes and Activities"
[30:26] - Building Community Boosts Book Sales
[34:34] - Three Questions To Guide Success
[36:54] - AI's Role In Reader Fulfillment
[41:12] - "Effective Book Promotion Strategies"
[44:16] - TikTok Or Strategic Book Marketing?
[48:24] - "Pre-Sales Strategy For Authors"
[51:24] - "Books, Events, And Resources"
[52:32] - "Gratitude"

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