The President's Favorite Grand Seiko? We asked! Frederic Bondoux explains why he loves his SBGW231

Today, we sit down with the brilliant mind behind Grand Seiko Europe, none other than President Frederic Bondoux. In this video I'm asking the forbidden question: What's his absolute favorite Grand Seiko watch - if he has to chose just one watch? Get ready for some insightful revelations and a glimpse into the personal taste of the man steering the Grand Seiko ship in Europe.

Usually the CEO comes prepared with one of the latest releases on their wrists, it is good for marketing and all that. This piece however, was very clearly his - it was very well worn and came on a bespoke strap with just two holes, just the right fit for his wrist! This is the first time I catch a CEO with a made to measure leather strap like this on video - my kind of guy! :-)

The SBGW231 is an excellent watch, and with its perfect (in my opinion at least) diameter it will suit just about any wrist. Manual winding caliber, gorgeous dial, those zaratsu polished hands and indices, a nice movement to admire through the case back.. I can see why he loves this piece. Simplicity at its very best!