Nudging B2B Buyers: Behavioral Science for Growth w/ Nancy Harhut

B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions.

So how can B2B marketers use behavioral science to nudge buyers in the right direction?

In this exclusive live interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore:

The Science Behind B2B decision-making and why buyers rely on instinct more than they realize
How to apply proven nudges to improve email response rates, content engagement, and sales funnel conversions
The behavioral triggers that reduce friction and accelerate deals
Common mistakes marketers make when using behavioral tactics and how to avoid them