Скачать или смотреть How Wrexa Used Fortnite UEFN to Demonstrate the Power of Game-Based Brand Marketing

🚀 Onedrive X | Fortnite UEFN Game by Wrexa – The Future of Brand Marketing in Games

Onedrive X is a high-speed bike and car driving game built inside Fortnite using UEFN, created by Wrexa to demonstrate how Fortnite games can be used as powerful marketing and branding tools for companies.

This project shows how brands can move beyond traditional ads and reach millions of Gen Z users globally through interactive, playable brand experiences.

🎮 Instead of interrupting players with ads, brands become part of the game.

🌍 Why Fortnite for Branding?

500+ million registered Fortnite users worldwide

70–80 million monthly active players

Strong Gen Z & Gen Alpha audience (ages 13–28)

Average play sessions of 20–40 minutes

Global reach across PC, Console & Mobile

Fortnite UEFN allows brands to build custom games, virtual worlds, and interactive experiences that players voluntarily engage with.

🏁 About Onedrive X

✔ Bike & car driving gameplay
✔ High-energy racing experience
✔ Wrexa branding embedded throughout the game world
✔ Built with Unreal Editor for Fortnite (UEFN)
✔ Designed for brand awareness, engagement & recall

This is not just a game — it’s a proof of concept for experiential marketing.

🧠 Why Game-Based Marketing Works

Higher brand recall than traditional ads

Longer engagement times

Organic discovery inside Fortnite

Global reach without recurring ad spend

Perfect for Gen Z marketing strategies

🧩 Who This Is For

Brands & startups

Marketing teams & CMOs

Agencies exploring interactive marketing

Companies targeting Gen Z audiences

Anyone interested in Fortnite UEFN development

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