12 Trends in Graphic Design for 2022

Capitalizing on trends in design and business is a great way to stay culturally relevant and assure your success. In this video, I share 12 Trends in Graphic Design for 2022. Join me in exploring these contemporary trends you can use to inspire your designs and build your brand!

1. DIVERSITY + INCLUSIVITY
2. METAVERSE
3. DATAVIZ
4. MUTED TONES
5. VINTAGE APOTHECARY
6. ECO EVERYTHING
7. IRIDESCENCE
8. MODULAR GEO
9. TRIPPY TYPE
10. MOVING MARKS
11. TRUE GRIT
12. VERY PERI

I was in the fashion industry for 15 years and travelled the globe shopping for trend 3x a year, Tokyo, London, Milan, Berlin etc. Trend hunting was my job. I’ve worked with major trend houses like WGSN, Stylus, JWT, Pantone. The one thing I’ve learned is that trends are never limited to specific periods of time and are very fluid in how they appear. Trends are revisited, altered, revised - new perspectives are added - they disappear and then they come back over and over (particularly in the fashion industry) (Russian Constructivism - 100 years old - never really goes away). Some trends take a few years to grab hold and become recognizable as popular. Some people, who may see and recognize trends early - may be mentally registering them way before other people so they may seem older to them - but not others. To many folks who have no formal training in art/design history they are totally new. I can never assume the knowledge base of my audience. I hope you are inspired.

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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.

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