Скачать или смотреть Facebook ROAS Down? Test Upper Funnel Non Conversion Ads

If your Facebook ROAS is struggling, your frequency is going up, CPM is at an all time high and you're not finding new customers, it might be time for you to try non purchase objectives or more upper funnel objectives on Facebook

Test:
-Reach with Reservation
-Traffic optimized to landing page views
-Video views using Target Frequency

Drop any questions in the comments below!

0:00 Intro
0:26 Reach with Reservation
0:41 How to Set Up
2:36 Placements
3:22 Ad Sequencing
3:47 When to Use


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ABOUT ME:

Hey! Welcome to my channel. I have managed over 20 shopify plus stores across North America & India. Managing over $30 million in Ad spend over 8 years across all accounts. Previously I worked at 2 of the fastest growing DTC brands in Canada - Knix & Mejuri.

I've scaled facebook ads from $100 per day to over $50k per day in Ad spend while hitting CAC & ROAS targets. A full funnel approach with a focus on Paid social - Facebook, Instagram & Tiktok

I'm currently working with select e-commerce lifestyle brands on scaling their ads. Either active management or as a growth consultant to in-house teams.

GET IN TOUCH WITH ME:

Website: https://www.sonicgrowth.co/
Instagram:   / kushal_dtc  
Twitter:   / kushal_shah17